An essential piece towards making and distributing your music video towards your target audience you should consider are these:
Demographics- when you have intentions of your video and type of music's characteristics towards a particular group that inspire their interests. (characteristics such as gender, age, class, ethnicity, sexuality, location, and even education or a particular life style).
Psychographics- the use of segmenting the market groups based off social class, lifestyle, personality.
Young and Rubicon- breaks down into different characteristics
The Explorer: driven by a need for discovery or challenge.
The Aspirer: materialistic/ cares what others think.
The Succeeder: self confidence/ strong goal orientation/ organised.
The Reformer: Values own independent judgement/ anti materialistic.
The Mainstream: largest group/ need security/ have a daily routine.
The Struggler: seeking escape/ live for today and have less plans for tomorrow.
The Resigned: goal of survival/ likely the older generations.
Research- primary and secondary is needed. primary contains questionnaires, surveys, interviews, vox pops. Where as secondary is made up of internet, books, magazines.
all are essential to how a music video hits an audience where there interests lie.
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